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Staying competitive in the e-commerce age means Jungle Jim’s International Market continues to update various digital aspects of doing business, including a recent revamp of www.junglejims.com . The move amounted to “completely starting over,” consolidating years of add-ons and making the web site mobile friendly, according to Phill Adams, director of development for the grocery store. “We actually built another one running simultaneous beside each other and then switched over one night,” he said. MORE: Jungle Jim’s makes big change to its popular food festivals The destination grocery store, which started as a Butler County fruit stand in the early 1970s and grew to include locations in Fairfield and Eastgate, is exploring the idea of launching a mobile app at a later date, Adams said. “You could ask 100 people ‘What should Jungle Jim’s app have?’ and you’ll get 100 different answers,” he said. “There seems to be no real overlap.” Online ordering with curbside pick up and home delivery are on Jungle Jim’s list of technological advances, Adams said, but “do they fit us right now? Not right now, because that whole thing is changing so fast.” MORE: Jungle Jim’s recognized as ‘one of the best grocery stores in America’ One of the issues Jungle Jim’s foresees as a problem for the grocery industry is finding a labor force to keep home delivery options staffed, he said. “There’s not enough truck drivers in American to fulfill all this,” Adams said. “And does it really fit us?
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